Company Overview:
Axelgaard Manufacturing Company, Ltd. is a global leader in the design, development, and production of patented electrodes and hydrogels, as well as custom and specialty products. Our mission is to provide high-quality solutions for physical therapy, muscle stimulation, and rehabilitation professionals worldwide. We partner with OEMs and distributors to deliver innovative products that improve patient outcomes.
Position Summary:
We are seeking a Product Marketing Manager with at least 5 years of experience in product marketing to join our team. The ideal candidate will be responsible for developing and executing marketing strategies for our medical device products, particularly electrodes and hydrogels. This role will work closely with sales, R&D, and operations teams to drive awareness, adoption, and revenue growth.
The Product Marketing Manager will be a strategic thinker and a hands-on executor, comfortable navigating both technical product details and market dynamics. This position requires excellent communication skills, strong project management capabilities, and proficiency with marketing tools and software.
Key Responsibilities:
- Develop and implement product marketing strategies that align with company goals.
- Collaborate with internal teams to ensure accurate product positioning and messaging.
- Conduct market research and competitive analysis to inform product strategy.
- Support OEM and distributor relationships through product knowledge, marketing materials, and training.
- Plan and execute product launches, campaigns, and promotional activities.
- Manage digital marketing efforts, including social media and web presence.
- Track and analyze product performance metrics to optimize marketing initiatives.
- Prepare presentations, product guides, and marketing collateral for internal and external audiences.
- Manage coordination for trade shows, including booth requirements, marketing materials and samples.
- Perform all other duties as assigned.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field (or equivalent combination of education and experience).
- Minimum of 5 years of experience in product marketing, preferably in medical devices or healthcare products.
- Proven track record of launching and managing products successfully.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally and manage multiple projects simultaneously.
Technical Skills (Preferred):
- Productivity Software Proficiency: Outlook, Word, Excel, PowerPoint.
- Web Meetings: Scheduling and conducting meetings via MS Teams, Zoom, Webex.
- Data Literacy: Report analysis, queries, filtering, insights generation.
- Project Management Tools: Familiarity with Teamwork, Slack, Trello.
- Web Savviness: Efficient information searching and research.
- Basic AI Proficiency: Using AI tools to enhance productivity and marketing outputs.
- Cybersecurity Awareness: Understanding and practicing safe digital behaviors.
- CRM Experience: Customer tracking, prospect monitoring, managing inboxes, proper email etiquette, data organization.
- ERP Experience: Coordination with sales/operations.
- Social Media Marketing: Professional use of LinkedIn, Twitter, and other platforms for networking and marketing.